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By Peter M. DeLorenzo
"That vast swaths of this business have a major case of 'buyers’ remorse' with what’s going on right now is understandable, but it’s definitely not forgivable. That these people weren’t paying attention, and that certain CEOs were actively courting the current occupant of the Oval Office figuring that it would hold them and their companies in good stead is simply naïve and laughable, if it wasn’t so painful. Those CEOs and key supplier executives got played by a person who not only doesn’t understand anything about this business, but simply doesn't care. He is, after all, someone who is only interested in dominating media coverage any which way he can, and if the U.S. Auto Industry becomes collateral damage in the process, then so be it. Remember this always: He and his handlers simply don’t give a shit.
That the tariffs being capriciously applied are nonsensical and offensive to people in this region and basically everyone else in the rest of the world has already been established. And these tariffs threaten to decimate this town and the business that drives it. Not that anyone cares in Washington. After all, politicians have consistently demonstrated that they only care about Detroit when they’re looking for campaign contributions. That this calculated ugliness is compounded by the reactionary, juvenile hack who currently sullies the Oval Office makes it that much worse.
With the business waltzing to a pathetic two-step forward, five-back dance of mediocrity as part of its standard operating procedure, trying to establish a predictable cadence for what’s next is pure folly. It just can’t be done. And as the various CEOs and our own Governor make treks to the White House in order to explain how absolutely devastating these tariffs will be to our founding industry and the quality of life in this region, it has become apparent that their pleading means absolutely nothing. Why? Because the people charged with the stewardship of this country right now have a very limited capacity for understanding the real world, and zero empathy for anyone who falls out of their sphere of give-a-shit.
Pretending that the fundamental nature of this business isn’t precarious is not a value-added activity. It is, and it always has been. And as I’ve said previously, yes, as a town and as a region we do have a long way to go. But this is who we are, and this auto thing is what really matters to us. We don’t need sympathy, and the glossy stories that occasionally crop up are nice, but they will never define us, or what it’s really like to be here and be from around here.
“And now that the Stumblebum-in-Chief has gone ahead with his arbitrary and capricious tariffs, and in true dictator fashion has threatened the automakers with hell to pay if they have the temerity to raise prices because of those tariffs, the automakers find themselves immersed in a Shit Storm of gigantic proportions with no relief in sight. Oh, wait a minute, now he says "he couldn't care less" if the manufacturers raise prices. Good luck with trying to plan anything with this guy. And while I'm at it, hats off to the painfully short-term thinkers in the hierarchy of the UAW, who actually believe that these tariffs will benefit them somehow. As if. Wait until these automakers and their suppliers start cutting jobs and stopping production left and right. And then watch UAW operatives scream bloody murder when all of this turns to shit. Predictable and pathetic. –April 2, 2025
That was the deal on Detroit in March, and it remains the same in April. And there’s no reason whatsoever to think that this will change anytime soon.
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And that’s the High-Octane Truth for this week.